Is it time for your business to go green?
Earth day come once again, and it’s a great time to look at how Green Marketing can be a effective way to appeal to environmentally conscious consumers. This is not just a wise way to conserve our precious natural resources, but it has become a hot political and social topic in our communities. The most obvious reason to embrace Green marketing is to manage our available resources with an eye toward good stewardship. Nonetheless, you would be wise to keep your business’s public image in mind simultaneously, because the image it projects can be a deciding factor for many people these days. Many will opt for an eco-friendly choice over another company that doesn’t practice Green marketing on principle alone.
How to attract and appeal to socially conscious consumers
Don’t be shy about advertising that your business is adopting a green marketing initiative. Utilizing the media is an important way for many businesses to emphasize their green practices, while boosting their public images and generating positive reputation. As per a report by D S Simon Productions, “media initiatives with a corporate social responsibility focus generates 35-50% more positive media coverage on television, radio, web and social media than comparable programs without the CSR hook”. See about developing “green teams” in your company that can get employees fired up to do their part as well. This can help brand your business as one that really cares about conservation and green marketing. Seek out organizations like EarthShare to help with this.
How Arya Cleaners parlayed their green initiative into brand awareness
Arya Cleaners, a dry cleaner in Chula Vista CA, went all in for green marketing and it paid off handsomely. Replacing their natural gas burning water heaters with a new technology that transfers heat from the boiler to their commercial laundry machines, replacing their company vehicle with a fuel efficient clean burning delivery van, and by using wet-cleaning technology that reduced their use of PERC (perchloroethylene), a harmful chemical solvent used by dry cleaners, by 90%, are a few of the steps they took.
This resulted in Arya Cleaners being named a CoolCalifornia.org Small Business Excellence Award Winner, becoming a Certified Chula Vista Clean Business, and receiving the Mayor’s award for excellence in 2009 for green friendly business practices. Arya has gotten it. Branding themselves as an eco-friendly business in a business where there are few that are doing so made a huge difference. Make a plan to embrace green marketing today, and find out if it doesn’t have a positive impact on your bottom line!
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