Lead Generation v. Search Engine Optimization (SEO)
Many business owners and senior managers confuse Lead Generation activities with SEO. There are distinct differences between the two services. When you think of SEO you need to realize SEO is nothing more than getting visitors to your website. After the visitor arrives at your site SEO has essentially accomplished its usefulness. After the visitor arrives at your site the actual lead generation activity begins.
There are several methods businesses can use to generate viable leads. We thought we would mention a few strategies that you can implement:
Collection/Opt in Forms
We are talking about web-based forms that allow your site visitors to interact with your organization by requesting more information or making suggestions/requests. There are countless locations throughout your site that forms can be used. Most sites lack creativity and only offer a form on their “Contact Us” form or possibly a “Newsletter” signup form. Try thinking about articles you post and potentially adding a form that asks a question such as, “Want More Information”? Complete this short form and we’ll get back to you.
Online Chat Services – If you have employees that work in your office performing administrative tasks in front of their computer all day, think about installing a live chat software. This is an excellent way to reach your potential customer while they are actively searching for information, services, or products on your site.
Give a Ways
Professional marketers are known for using this very effective method of building a list of potential customers. Even if the visitor does not purchase anything from your site or call you for more information, you have captured, at a minimum, their email address. You can then use an auto responder series to provide meaningful information and establish a relationship with your list. After you have established a relationship and truly provided value to your potential customers you can offer discount coupons for your service or products and notify them of upcoming specials plus much more.
Your site should encourage interaction from your visitors. It’s wise to allow comments on your blog post and offer social media sharing options. This demonstrates that you truly want to provide a service to your visitors and are willing to answer any questions they have about articles you have published.
Our team at iConcepts Marketing is experienced at numerous methods of Lead Generation and we are here to help you succeed. Feel free to contact us with any Lead Generation questions you may like to discuss.