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Since there is no argument that now is the age of content marketing, the question then turns into how can we have our content noticed among the sea of competing voices out there?
It’s no simple task. It used to be easy, but not so anymore. Nowadays, unless you have a huge list or have established authority in your market, you’re going to need to work be heard.
One way people are getting their content seen and shared is through the use of something called paid social promotion. You might not have heard of this before, so let’s define it and see what it can do for us.
What is paid social promotion?
You might have believed that you had content marketing covered when you’ve managed to post more often than once a week to your site or blog. The truth is, if you’d like it to finally bring the awesome results you’re always hearing about, it’s a bit more involved than that.
Since backlinks are still a large part of ranking well in Google, it makes sense to use what amounts to the best practices for acquiring backlinks that not just count with Google, but are going to withstand scrutiny.
The stated aim of this update is to more closely tie local results with what the standard web ranking signals are. This is presumably done to make rankings more consistent, and increase the quality of the results. While it’s unclear if it will succeed in those aims, there are a few ramifications that are clear, and the effects they are having is very real for some local businesses.
Color plays a big part in the minds of people, and have particular application as it pertains to evoking certain emotional responses we want to see happen, say for instance on our sales pages!
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