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Paid Ads

January 31, 2015 By Mike J Leave a Comment

Check Out How Using Paid Ads for Your Content Can Pay Off!

PPC CampaignsSince there is no argument that now is the age of content marketing, the question then turns into how can we have our content noticed among the sea of competing voices out there?

It’s no simple task. It used to be easy, but not so anymore. Nowadays, unless you have a huge list or have established authority in your market, you’re going to need to work be heard.

One way people are getting their content seen and shared is through the use of something called paid social promotion. You might not have heard of this before, so let’s define it and see what it can do for us.

What is paid social promotion?

[Read more…]

Filed Under: Lead Generation, PPC Campaigns, Social Media

More Sales

January 30, 2015 By Mike J Leave a Comment

Use These 7 Conversion Tips to Make More Sales in 2015

The lifeblood for any online business for profit is conversions, and the best way to ensure those are the best they can be is by conversion optimization.More Sales

Even the smallest variation can increase or decrease conversions, so you’ll want to get really good at this!

There are endless ways to help you improve your conversion rates, but here we’ll focus on 7 tips that can make a huge difference.

7 Tips for significantly better conversions [Read more…]

Filed Under: Lead Generation, Promotions, Website Design

Content Marketing That Drives Traffic

January 28, 2015 By Mike J Leave a Comment

Check Out How to Create Content that Drives Traffic

Content-MarketingYou might have believed that you had content marketing covered when you’ve managed to post more often than once a week to your site or blog. The truth is, if you’d like it to finally bring the awesome results you’re always hearing about, it’s a bit more involved than that.

The good news is though, that crafting and producing this type of traffic sucking content isn’t as hard as it may appear on the surface. What it calls for is using different forms of content in ways that feed off of each other, particularly the visual types.

[Read more…]

Filed Under: Industry News, Info Articles, Lead Generation

Do Backlinks Still Work

January 7, 2015 By Mike J Leave a Comment

How to Make Backlinks Work for You in 2015

Do Backlinks Work?Since backlinks are still a large part of ranking well in Google, it makes sense to use what amounts to the best practices for acquiring backlinks that not just count with Google, but are going to withstand scrutiny.

For most, knowing what Google wants with respect to backlinks is a confusing enterprise, and one fraught with dire missteps that can lead to search engine results disaster.

[Read more…]

Filed Under: Internet Marketing Service, Lead Generation, SEO Services

Google Pigeon Update

October 27, 2014 By Mike J Leave a Comment

Google Pigeon Update for Local Search

It had to happen, and it has. The most recent Google update, named Pigeon, is focused on local search results, and it has had some rather wide reaching effects.

Google Pigeon Update Impact on BusinessThe stated aim of this update is to more closely tie local results with what the standard web ranking signals are. This is presumably done to make rankings more consistent, and increase the quality of the results. While it’s unclear if it will succeed in those aims, there are a few ramifications that are clear, and the effects they are having is very real for some local businesses.

Let’s have a look at 3 ways Pigeon is evidently impacting local search, and what if anything there is to do about it.

3 Initial effects Pigeon is having on local search [Read more…]

Filed Under: Lead Generation, SEO Services

Are Your Visitors Engaged

July 25, 2014 By Mike J Leave a Comment

Are Your Site Visitors Abandoning You at an Alarming Rate?

Considering all the work it takes to get visitors to your site to begin with, does it make any sense to have practices in place which are driving them away in a heartbeat? Of course not, and there are specific easy remedies for these missteps. Let’s take a look at some of these and how you can fix them.

Why people run from your site and what you can do about it

[Read more…]

Filed Under: Lead Generation, SEO Services, Website Design

Use of Color in Your Website and Marketing

July 24, 2014 By Mike J Leave a Comment

Color for WebsitesColor plays a big part in the minds of people, and have particular application as it pertains to evoking certain emotional responses we want to see happen, say for instance on our sales pages!

The psychology of color offers us a great deal of data to digest. This data shows us specific choices we can make regarding colors for our web pages, marketing pieces, buy buttons and a lot more. Even though this information is valuable, it is still incumbent upon us to evaluate what works the best for our particular audience.

The basics of color psychology

[Read more…]

Filed Under: Internet Marketing Service, Lead Generation, Website Design

Increase Email Marketing Effectiveness

May 18, 2014 By Mike J Leave a Comment

Is Your Email Marketing Working?

Email MarketingUse These Tactics to Make Your Email Opt-ins Skyrocket

If email marketing is a major part of your business, as it should be, then we are all faced with the task of constantly growing and replenishing our lists. It’s a fact of life that the more people you can market to, the higher your revenues will be.

Knowing this, there are a number of things we can do in order to increase the likelihood of gathering opt-ins. Let’s look at just 8 of the many ways you can energize your email opt-in box.

8 Suggestions for a crowded email marketing opt-in box!

[Read more…]

Filed Under: Internet Marketing Service, Lead Generation, Reputation Marketing

Reduce Shopping Cart Problems

May 8, 2014 By Mike J Leave a Comment

Three Tips to Reduce Shopping Cart Abandonment

What happens 67.89 percent of the time someone gets to your shopping cart? They leave without buying, that’s what!

More than two-thirds of your prospective sales simply pull the virtual equivalent of dropping their purchase on the checkout desk and leaving. Why do so many opt for this flight from purchase?

Reasons given for shopping cart abandonment

[Read more…]

Filed Under: Lead Generation, SEO Services Tagged With: Shopping Cart Problems

Email Follow Up with Customers

March 23, 2014 By Mike J

How to create a follow-up email series for those who opt-in

Once you’ve managed to get the signup, your struggle is only partially won. Even though they’ve now given you permission to email them begs the question, what do I do now?! You create an email follow up series, that’s what! Of course, there’s something of an art to this also.

What you don’t want to do is set one up with the intent of sending an email every couple of days filled with offers and sales pitches. This is a sure way to see your list shrink before your eyes, causing you to be in constant replenishment mode. Instead do your best to offer value and excitement via your emails, and not merely pitch fests. Let’s examine how you can make this happen.

Choose your goals – Knowing the exact result you wish to have is vital to your success in email. Whether you’re seeking to generate sales, create [Read more…]

Filed Under: Lead Generation, Reputation Management

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