(405) 896-8656 (405) 896-8656
In today’s fast-paced world, your potential customers would rather watch an informative and compelling 30 to 45 seconds of video than spend 15 to 20 minutes reading texts!
Indeed, video is an effective marketing tool as it can communicate key points to your target audience very quickly.
It’s possible that you’ve been there. You get out of bed one morning and you can’t find your site in its customary high first page ranking in Google. You search in vain through page 1, 2, 3 and 4. Then you find it, down on page 5, effectively invisible so far as web traffic goes. Website ranking can cause significant problems in your bottom line.
Before doing anything radical and bloody, we’d like to offer you some sensible steps to take that can minimize the freefall your pages may be in.
Changes in website ranking happen daily, but larger shifts as a result of an algorithm change are more dramatic, and can wreak havoc. Even though this is not at all within our control, take a peek at these 5 ways you can help control the damage. [Read more…]
Since there is no argument that now is the age of content marketing, the question then turns into how can we have our content noticed among the sea of competing voices out there?
It’s no simple task. It used to be easy, but not so anymore. Nowadays, unless you have a huge list or have established authority in your market, you’re going to need to work be heard.
One way people are getting their content seen and shared is through the use of something called paid social promotion. You might not have heard of this before, so let’s define it and see what it can do for us.
What is paid social promotion?
How to Comply with Google Panda and Penguin Updates
Doing effective SEO has evolved into a more “natural” and “social” process. Algorithm updates, particularly Google’s Penguin and Panda, are continuously changing the course of conducting search engine optimization. Penguin targets bad links while Panda goes after poor content. Google, through their algorithm updates, has reiterated that website owners and search engine optimization practitioners must create a better experience for users. And that trying to manipulate rankings through keyword over optimization, link schemes, and black hat methodologies will only harm your website — and your business. [Read more…]
We all know that Facebook has a tremendous reach, and that it has enormous potential for your business. What you may not know is how you can effectively use Facebook in your business.
There are some definite do’s and don’ts with regards to using Facebook for business, and the thing you don’t want to do is to have yourself or worse, your brand, seen as a marketing parasite that’s just there to take their money. (Whether that’s true or not)
Take a look at what to do and what not to when marketing your business on Facebook! [Read more…]
Should You Be Marketing Your Business on Twitter?
Perhaps like many other small business people you have been either confused or on the fence about the comparable value of using Twitter in your marketing efforts. This is understandable, given that at first glance it looks to be nothing more than a great way to kill some time, with very little return on investment of your time and money. The reality always lies a lttle bit further below the surface though, and in fact Twitter does offer value for small business, if you’re able to develop and consistently execute your marketing strategy. Let’s take a peek at what’s crucial in that strategy, and how it can be worthwhile for your small business.
See these 7 ways Twitter could help your small business! [Read more…]
Cool Tips for Marketing with Instagram
Have you thought about using Instagram for anything other than posting the latest photos you take? Perhaps using it for a business purpose?
We might have the (mistaken) notion that all Instagram is good for is the posting of endless selfies and memes, even though the truth is that Instagram is a great deal more than this.
7 Ways for you to use Instagram in your marketing [Read more…]
Are you looking for ways to have your business blog generate more in the way of traffic and user engagement? Perhaps you might want to examine if Triberr is for you. What’s Triberr, you ask?
In short, Triberr is a social network for bloggers. Bloggers of all sorts come to Triberr and find others who are creating content in the same space, and they join together into tribes. When you write a new blog post, it is shared among other tribe members in your group, who comment and share it via their own social networking sites. Triberr also creates a feed for easy content dissemination.
Other attractive aspects of Triberr
If you are searching for good content for your own blog, Triberr makes it a breeze to “reblog” content directly onto your blog with but one click. You, obviously, are also in this position, effectively getting guest posts on other blogs through no additional effort of your own.
Witness the recent (2014) study by Forrester Research that shows among other things, that Instagram is beating its parent Facebook in terms of user engagement by a measly 60X! Add Facebook’s recent trimming of marketer’s sails when it comes to organic ad reach, and you can understand why everyone is actively looking to see what Instagram is capable of doing for their brand. Here are 7 ways we’ve found that companies are using Instagram to help with their social marketing.
7 Ways to market on Instagram
Get a business account on Instagram – Making sure you have a branded business account is the 1st step, together with completing your company profile and connecting it to Facebook as well as other social media channels.
Use lots of hashtags – As hashtags are the primary way people can search for you on this mobile platform, you want to be found taking full advantage of this, and especially by using your company branding. In addition ,, don’t forget to monitor your hashtags, so that you can be aware of any activity, good or bad happening with your brand.
Practice engagement – Use this platform to heavily engage your customers and followers, by Liking photos, videos, making comments, embedding when appropriate and even highlighting your customers on your feed as well.
Use Instagram’s new 15-second videos – Use these to show products, people and your brand.
Show off your products – Instagram is a great way of getting your products some wide reaching audience they may not have had.
Use Crowdsourcing to create excitement about your products – Create a contest and ask users to submit their best images of your products, showing their best uses and results.
Be sure and post often – Often may mean many things to many people, but there’s a sweet spot that’s right for you and your brand. Discover that and be consistent, and you’ll find your audience and following growing.
There is a lot to know about social media. In addition to the reality that it’s changing completely every few seconds, no one is swift enough to keep up on best practices for all of the various platforms. Understanding that, let’s have a look at a few of the many things we DON’T know about social media.
It’s a mindblowing opportunity – The possibilities of reaching vast untapped audiences that you would never have had a shot at in a million years, and all for free or a very small outlay, should get any marketer with even a thread pulse excited. This has got even giant brands leaping into social media with passion.
Valuable, visual content wins the day – As it has mushroomed in terms of opportunity, it has also become so large that content that screams “mediocre” will be consigned to the virtual dust bin. Moreover, if your content either is or includes a visual element, like images or videos, so much the better! Everyone is far more likely to watch than read these days. [Read more…]
Show the World You Care Create a Large Online Presence While setting up a page on the web is … [read more]
