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In today’s fast-paced world, your potential customers would rather watch an informative and compelling 30 to 45 seconds of video than spend 15 to 20 minutes reading texts!
Indeed, video is an effective marketing tool as it can communicate key points to your target audience very quickly.
It’s possible that you’ve been there. You get out of bed one morning and you can’t find your site in its customary high first page ranking in Google. You search in vain through page 1, 2, 3 and 4. Then you find it, down on page 5, effectively invisible so far as web traffic goes. Website ranking can cause significant problems in your bottom line.
Before doing anything radical and bloody, we’d like to offer you some sensible steps to take that can minimize the freefall your pages may be in.
Changes in website ranking happen daily, but larger shifts as a result of an algorithm change are more dramatic, and can wreak havoc. Even though this is not at all within our control, take a peek at these 5 ways you can help control the damage. [Read more…]
If you own an offline business and wish to take it online, or just want to begin a business online, you need to have an understanding of what exactly it takes to build your brand online.
In order to take your brand online you need to do some basic steps to get going.
Let’s have a look at four steps to get you going with building your brand online.
Four steps to begin building your brand online
Since backlinks are still a large part of ranking well in Google, it makes sense to use what amounts to the best practices for acquiring backlinks that not just count with Google, but are going to withstand scrutiny.
For most, knowing what Google wants with respect to backlinks is a confusing enterprise, and one fraught with dire missteps that can lead to search engine results disaster.
How to Comply with Google Panda and Penguin Updates
Doing effective SEO has evolved into a more “natural” and “social” process. Algorithm updates, particularly Google’s Penguin and Panda, are continuously changing the course of conducting search engine optimization. Penguin targets bad links while Panda goes after poor content. Google, through their algorithm updates, has reiterated that website owners and search engine optimization practitioners must create a better experience for users. And that trying to manipulate rankings through keyword over optimization, link schemes, and black hat methodologies will only harm your website — and your business. [Read more…]
It had to happen, and it has. The most recent Google update, named Pigeon, is focused on local search results, and it has had some rather wide reaching effects.
The stated aim of this update is to more closely tie local results with what the standard web ranking signals are. This is presumably done to make rankings more consistent, and increase the quality of the results. While it’s unclear if it will succeed in those aims, there are a few ramifications that are clear, and the effects they are having is very real for some local businesses.
Let’s have a look at 3 ways Pigeon is evidently impacting local search, and what if anything there is to do about it.
3 Initial effects Pigeon is having on local search [Read more…]
Should You Be Marketing Your Business on Twitter?
Perhaps like many other small business people you have been either confused or on the fence about the comparable value of using Twitter in your marketing efforts. This is understandable, given that at first glance it looks to be nothing more than a great way to kill some time, with very little return on investment of your time and money. The reality always lies a lttle bit further below the surface though, and in fact Twitter does offer value for small business, if you’re able to develop and consistently execute your marketing strategy. Let’s take a peek at what’s crucial in that strategy, and how it can be worthwhile for your small business.
See these 7 ways Twitter could help your small business! [Read more…]
Cool Tips for Marketing with Instagram
Have you thought about using Instagram for anything other than posting the latest photos you take? Perhaps using it for a business purpose?
We might have the (mistaken) notion that all Instagram is good for is the posting of endless selfies and memes, even though the truth is that Instagram is a great deal more than this.
7 Ways for you to use Instagram in your marketing [Read more…]
Are Your Site Visitors Abandoning You at an Alarming Rate?
Considering all the work it takes to get visitors to your site to begin with, does it make any sense to have practices in place which are driving them away in a heartbeat? Of course not, and there are specific easy remedies for these missteps. Let’s take a look at some of these and how you can fix them.
Why people run from your site and what you can do about it
In a day when most visitors leave your website within 10-12 seconds, it’s vital for us to make sure that we’re not doing anything that would encourage that sort of bad behavior. Many times it could be things beyond our control. Other times, there are definite no-no’s that spring up that cause your hard-earned visitors to flee.
Show the World You Care Create a Large Online Presence While setting up a page on the web is … [read more]
