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Since backlinks are still a large part of ranking well in Google, it makes sense to use what amounts to the best practices for acquiring backlinks that not just count with Google, but are going to withstand scrutiny.
For most, knowing what Google wants with respect to backlinks is a confusing enterprise, and one fraught with dire missteps that can lead to search engine results disaster.
Color plays a big part in the minds of people, and have particular application as it pertains to evoking certain emotional responses we want to see happen, say for instance on our sales pages!
The psychology of color offers us a great deal of data to digest. This data shows us specific choices we can make regarding colors for our web pages, marketing pieces, buy buttons and a lot more. Even though this information is valuable, it is still incumbent upon us to evaluate what works the best for our particular audience.
The basics of color psychology
Use These Tactics to Make Your Email Opt-ins Skyrocket
If email marketing is a major part of your business, as it should be, then we are all faced with the task of constantly growing and replenishing our lists. It’s a fact of life that the more people you can market to, the higher your revenues will be.
Knowing this, there are a number of things we can do in order to increase the likelihood of gathering opt-ins. Let’s look at just 8 of the many ways you can energize your email opt-in box.
It’s very hard to build a great online reputation and all too easy to have it disappear instantly with a couple of negative reviews or mentions in social media. Due to the nature of Google, in that it’s all about having the latest news and reviews, it’s not unusual to find disagreeable entries which have staying power near the top of the search results for your company.
We’ve isolated methods you can use to limit the harm negative entries have on your online reputation, and enable you to combat them everyday with positives.
While at first glance it would make sense that the smaller, more agile entrepreneurial companies among us would be by far the most innovative. You would think this would be true. And you also would be wrong. It’s not for a lack of trying or desire. It’s simply that smaller businesses do not have the R & D budgets, the staff, and the vision that larger companies can commission. Needless to say, the challenge for small business innovation is to break past the glass ceiling keeping it from innovating, and actually get into the game! Less than half of small businesses were brought into being as the result of a “new ideaâ€, according to a study by Erik Hurst and Benjamin Wild Pugsley of the University of Chicago. They state that most new business is another “Me-too†venture, offering the already crowded marketplace another grocery, plumber or florist. Little innovation required, and consequently little growth.
So how does a small business get from the morass of just another business to one that is offering new and exciting products and services people are clamoring to try?
4 Strategies to create a culture of innovation in your business!
Want more client referrals? Here’s how!
Most businesses are always looking for ways to find more client referrals. However as outlined by GrowThink.com some 58.6% of us don’t even take the time to request them! This isn’t something that takes place automagically, but instead is the offspring of a clear, targeted strategy used consistently. To help you catch the vision listed below are seven easy methods for getting more client referrals, faster and easier than you might have believed possible!
You’d believe from all the hate that’s been reported about daily deal sites, and the way they are now all history as an effective way to market your local business, we wouldn’t like them either. You’d be wrong. There’s an awful lot that goes into making daily deal sites enhance your local business, and a few well-publicized failures, shouldn’t end up being the reason to avoid using the daily deal model. As a matter of fact, when you take a close look, the lion’s share of these “failures” had plenty in common, particularly a obvious misunderstanding of exactly how to run a daily deal promotion, poor negotiation of their deals, and not keeping track of their customers redemption and spending. Given that they had unbelievable fails in these areas, is it any wonder they failed?
An E-Newsletter – Your own inbox magazine!
Many people are under the impression that the e-newsletter is a tool from earlier times, when we were all connected to dial-up Internet via AOL and “surfed” the web like a herd of turtles with Netscape. Even though the e-newsletter has been in existence a long time, it is still a very important tool that you will do well to employ. This is perhaps even more true today than before. Anytime you can communicate more effectively and connect with your customers in a meaningful fashion is a useful one. An e-newsletter is an extremely good approach to use, build authority and effectively drive sales. The Direct Marketing Association informs us that every $1 spent on email marketing creates $40 in revenue. Aweber reveals that 77% of small business owners report increased revenue by using email.
Not your grandmother’s e-newsletters anymore! [Read more…]
Facebook Ads – It’s the Image, Stupid!
Facebook ads are probably the fastest, easiest and most effective do-it-yourself platforms for getting traffic to your offers, building prospect lists, and for just about any other purpose you can think of for your website. Ad campaigns are incredibly easy to set up, include great targeting tools, and can be online in minutes. There is one key to fully grasp, however, when it comes to receiving the best results and return on investment: That is finding the most effective images available. It’s been shown that imagery is 70-89 percent of the success or failure of a Facebook ad campaign. Let’s examine some useful tips for obtaining the most from your Facebook ad images.
5 Great Image Tips for Facebook Ads [Read more…]
Your Customers: Talking Trash or Making You Cash? Why You Need to Know
Do you truly know how well you’re doing with your clients and customers? Are there trouble spots or holes in your customer support you’re unaware of? Want to discover what they really think? There’s really only one way to get this information—ask them! A well-crafted customer survey can be a useful tool to help you discover the answers to these and several other things you may not even have known were issues for your customers.
So why ask at all?
The primary incentive for a customer survey is to eliminate problems before they become part of your reputation, and reveal ways to strengthen your service or products. Most of the time, we never learn about a dissatisfied customer: they’ll simply look somewhere else. CustomerThink.com has discovered that more than half of consumers have experienced issues and complaints with the products and services they’ve purchased. Creating a survey helps you find and rectify mistakes which might be the difference between hanging onto a client or not.
What sort of questions work best? [Read more…]
Show the World You Care Create a Large Online Presence While setting up a page on the web is … [read more]
