Why Mobile is More Important Than Ever to Local Search
Everyone is aware that having a mobile marketing strategy is no longer optional, but somehow the word is slower being implemented among local businesses.
More than ever, local business owners have to realize the incredible opportunity that being active in mobile affords them, and just how best to capitalize on that. Here are several reasons why this is important, plus some things you can do about it.
Why you need to be mobilized
Should you need any more convincing, here are a couple of the latest statistics that illustrate the current state of affairs with mobile search.
- A whopping 97 percent of people look online for products or services in their local area.
- A full 73 percent of those mobile searches lead to visitors and conversions.
- It is real time: 70 percent of those searchers act upon them within an hour.
- They’ll even use it in your store: 15 percent of consumers use their smartphone to price shop after they’re in your store.
What you can do to take advantage of mobile for local search [Read more…]