Top 15 website faux pas
Sometimes it’s about what you don’t do as much as it is what you do. This can ring particularly so with regards to your website. There are many things that can send visitors screaming into cyberspace to escape these grievous flaws. Let‘s find out if any of these sound familiar to you.
- Not possessing a clear objective – According to DinkumInteractive.com a user has to know what the site is about in 4 seconds or they’ll click away.
- Not making the content scannable – We read in chunks, and if you can’t scan your page and get the gist of it in a few seconds, you could turn off a substantial percentage of your visitors!
- Not being mobile ready – Mobile is no longer an extra, as according to Google half of all online traffic is mobile.
- Not using videos on your website – Just about everyone has video cameras in our phones–so there’s no excuse for not using video on your website!
- No updated, quality content – If your content is from Bush’s first term, it’s no surprise they’re fleeing! Also no fancy fonts or ridiculously long pages.
- Hard-to-find contact information – Make sure we can get in touch with you if we want to!
- Not collecting emails or newsletter signups – You do want to be in business for the long haul, right?
- Not utilizing title and description Meta tags on your website – These can help you get indexed and ranked on the internet.
- No social sharing buttons – Social media is a large part of search engine optimization now, therefore you want to make your content shareable.
- No or poor Calls-to-Action – You want an action from your visitors; ask for it!
- Poor site navigation – Stay away from drop down menus, and be sure that all pages on your website include links back to your home page.
- Not optimizing images – You need to use the ALT and TITLE attributes for any images you post.
- Flash – Besides being hard for Google to read, it could be overly irritating to your visitors!
- No method to measure your progress – Do you have some form of web metrics measuring your stats? If not, you’re flying blind.
- “Intro” pages – These are relics of an earlier age, and now get in the way of your site.
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