Signs that your SEO is working

It’s easy to feel left out in the dark when it comes to understanding how effective your SEO campaign is. Even though many believe SEO is akin to voodoo, there are several tips and tools you can utilize to see exactly how well you (or they!) are doing.

3 Tips for checking the progress of your SEO

Getting search engine visitors? — The entire point of SEO is to improve the chances of your site getting a larger share of visitors from organic search.

Are your pages ranking? — If you can’ find your pages on the first few pages of Google for the keywords you’re going after, there is work to do.

Does your site convert? — While oodles of visitors is good, they’re nothing but a drain on bandwidth if they aren’t providing the desired result, whatever that happens to be.

3 Awesome Tools you can use!

You don’t need to go this alone! There are many SEO tools out on the market, some free and others paid, that do an magnificent job of reporting the exact state of your SEO. Here’s three of our favorites.

Google Analytics — Many throw up their hands in fear of anything Google. Get over it. This is where your traffic is coming from, so it’s a smart idea to check out Google Analytics. The free version is probably all you’ll ever need, as there is still a mountain of data to dig through!

Ahrefs — Has a variety of useful tools you can use both paid and free. The free version should be enough to get you started on one site. Reports, backlinks, competition comparison and social mentions tracker are available in the free version.

SEMRush — An incredible tool for deciphering keywords and competition, SEMRush collects SERP data for more than 106 million keywords and 71 million domains, affording you all the ammunition you need to make educated choices about your SEO.

Whichever tools you choose, take the time to get into your data, and see where you are winning and falling short. It’s the key to moving ahead in SEO!