Are Daily Deal Sites Down for the Count? Not So Fast!

You’d believe from all the hate that’s been reported about daily deal sites, and the way they are now all history as an effective way to market your local business, we wouldn’t like them either. You’d be wrong. There’s an awful lot that goes into making daily deal sites enhance your local business, and a few well-publicized failures, shouldn’t end up being the reason to avoid using the daily deal model. As a matter of fact, when you take a close look, the lion’s share of these “failures” had plenty in common, particularly a obvious misunderstanding of exactly how to run a daily deal promotion, poor negotiation of their deals, and not keeping track of their customers redemption and spending. Given that they had unbelievable fails in these areas, is it any wonder they failed?

[Read more…]