Is it time for your business to go green?

Earth day come once again, and it’s a great time to look at how Green Marketing can be a effective way to appeal to environmentally conscious consumers. This is not just a wise way to conserve our precious natural resources, but it has become a hot political and social topic in our communities. The most obvious reason to embrace Green marketing is to manage our available resources with an eye toward good stewardship. Nonetheless, you would be wise to keep your business’s public image in mind simultaneously, because the image it projects can be a deciding factor for many people these days. Many will opt for an eco-friendly choice over another company that doesn’t practice Green marketing on principle alone.

How to attract and appeal to socially conscious consumers [Read more…]