Keep a Watchful Eye on Your Online Reputation

Think your online reputation doesn’t matter? Think again! As outlined by a study by Erik Qualman of Socialnomics.com, nearly three-quarters of respondents say they trust the information provided by total strangers online. Further, some 80 percent of consumers have changed their minds about purchasing a product after reading a negative review online, and over 84 percent say they find online product reviews to be a trustworthy source of information.

This adds up to one simple fact: when those negative reviews or complaints make an appearance, (and they will!) you need to take them seriously and take countermeasures to lessen the negative effects!

Let’s look at five proven strategies to do that. [Read more…]