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Company Branding Excellence

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Company Branding is critical to your success in business. It is said “you can’t judge a book by its cover.” But people do. It is the packaging that sells it. The title and design of the cover will make all the difference in its appeal. You can do the same to develop a booming business with something called Company BRANDING.

Company Branding is the immediately recognizable “ah-ha there it is!” That is what you want in your product and especially your business.

People may see it as in a picture, or hear it in a phrase that identifies the product or service as the one that focuses on them and their desires.

Upon entering the brain through the eyes, ears, or both, good feelings are triggered and drug-like chemical reactions in the body flood all nerve receptors with desire for the product.

Branding is a form of mesmerism by easy memorization to your prospects, who then become customers because when they go to buy the product they think of you.

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Six Tips To Keep Your Site From Being Banned By Google

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Don’t Get Banned By Google

All of us want our websites to be ranked high by Google. Many times inexperienced web developers will make some fBanned by Googleatal errors in judgement that results in getting banned by Google. We thought that we would provide a few simple tips to help you avoid the problem.

Simple Tips to Avoid Getting Banned by Google

  1. Use a reliable hosting company to ensure your website is running 24/7 365 days a year to avoid getting banned by Google. We offer dependable hosting services designed for business users. Visit iConcepts web Hosting for more information.
  2. No “black hat” parlor tricks or spamming, a big no-no, don’t do it, as this is a sure way to get banned by Google. The big G is smarter than all of us.
  3. If using duplicate content make sure it relates to your site’s theme and please give credit to the originating source (Backlink). If it is original content written for your site, make sure it is also relevant and professionally written and not a lot of mumbo-jumbo.
  4. Backlinks are awesome for rankings but caution is advised. Too many website owners fall prey to using link farms and have no idea what many of those websites content contains. As hard as it sounds, check each and every Backlink, you have to do it, again, Google is smarter than all of us.
  5. Google loves to index websites so make sure each page is working, each link is working and that your website has a sitemap (very, very important).
  6. It’s been said many times and many ways, but  we’ll say it again do “The Hard Right Over The Easy Wrong” and your site should be Google friendly for years to come. Otherwise if you use trickery or tactics designed to try and fool the crawlers just remember, “Google is smarter than all of us”!

Topic: Don’t Get Banned by Google

5 “Insights” To Optimize Email Subject Lines

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As we know, email messages that are personalized, relevant, and contain the appropriate email subject lines are likely to get opened by the recipient. This is especially true for the email subject lines. The length of a typical subject line is around 50 characters, so you have to grab the readers’ attention, enticing them to open your email and take the desired action rather than report it as spam. I have listed five insights for writing subject lines that are not wasted and that can help email campaigns be successful.

Email Subject Lines Impact

Insight 1: Sensational Headline. Really, pick up any newspaper and watch where your eyes are drawn. Feel how the subject matter triggers an emotional response from you. Email subject lines work the same way. Short and intriguing newspaper headlines compel a reader to read deeper into the story line. Email subject lines are no different. Clearly state your subject line and what readers can expect to find that may satisfy their needs or desires.

Insight 2: What is Your Objective? Email marketing can be quite the monster if done improperly and will probably result in getting your message reported as spam. Think about your objective as the key to your campaign success. Clearly state what you want readers to do by delivering a “call to action.” If you are looking for readers to buy something, then say so in your email subject lines.

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