As we know, email messages that are personalized, relevant, and contain the appropriate email subject lines are likely to get opened by the recipient. This is especially true for the email subject lines. The length of a typical subject line is around 50 characters, so you have to grab the readers’ attention, enticing them to open your email and take the desired action rather than report it as spam. I have listed five insights for writing subject lines that are not wasted and that can help email campaigns be successful.
Email Subject Lines Impact
Insight 1: Sensational Headline. Really, pick up any newspaper and watch where your eyes are drawn. Feel how the subject matter triggers an emotional response from you. Email subject lines work the same way. Short and intriguing newspaper headlines compel a reader to read deeper into the story line. Email subject lines are no different. Clearly state your subject line and what readers can expect to find that may satisfy their needs or desires.
Insight 2: What is Your Objective? Email marketing can be quite the monster if done improperly and will probably result in getting your message reported as spam. Think about your objective as the key to your campaign success. Clearly state what you want readers to do by delivering a “call to action.” If you are looking for readers to buy something, then say so in your email subject lines.
Insight 3: Don’t mask your company name. Have you ever seen any commercials on TV where they failed to provide the sponsor company name or they tried to mask what the commercial was about? The answer to this question is obviously NO and you should not mask your name either, in the “from” field “use” your company name. Remember you are building credibility each time an email is opened so that the recipient becomes familiar with your company.
Insight 4: Quickly state your point: It is extremely important to include the most pertinent information to your objective up front, always keeping your end goal in mind. I have learned to quickly scan the hundreds of emails I receive daily so that each one gets about 1/10th of a second, or less, of my attention. However, most email recipients give about two to three seconds to email subject lines, so you better get it right the first time. Remembering to keep the subject line short and to the point will help to convert into more opened emails.
Insight 5: Personalize your message: If your customer database is up to date try using the recipients first name in your email marketing campaigns. Your email then may become more persuasive in that you give a feeling of a more personalized message. If the recipient has purchased from your site before then go ahead and use the recipients first name in the subject line. Ensure it is grammatically correct, use “John” and not “john” or “Jon” if it is spelled differently.
Email Subject Lines
Taking the time to optimize your subject lines can only work to your benefit your email campaigns objective and increase your conversions.
Topic: Email Subject Lines
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