Is Your Email Marketing Working?

Use These Tactics to Make Your Email Opt-ins Skyrocket

If email marketing is a major part of your business, as it should be, then we are all faced with the task of constantly growing and replenishing our lists. It’s a fact of life that the more people you can market to, the higher your revenues will be.

Knowing this, there are a number of things we can do in order to increase the likelihood of gathering opt-ins. Let’s look at just 8 of the many ways you can energize your email opt-in box.

8 Suggestions for a crowded email marketing opt-in box!

1. Give them a great reason to sign up – There needs to be a reason for most people to subscribe to your lists, and these days it takes a bribe of some kind, usually something of value to them. That can be in the form of a free report, video or other useful, targeted content.
2. Ask for only name and email – The more fields you make them fill out, the lower your opt-in rate. Testing proves this.
3. Use a testimonial near your form – Having someone vouch for you next to your request for their email is an easy way to provide social proof and boost opt-ins.
4. Test compelling copy for your button – Don’t put up with a bland “Subscribe” text on your button. Test other, more colorful content to discover the best wording.
5. Use pop-ups – Like them or not, they do work. Keep the popups as innocuous as possible, preferably only showing when they’ve been on the site for some time or are exiting.
6. Use a concise call to action – Don’t be shy about asking for their info in return for your valuable gift. You both can win here, but only if you ask!
7. Tell them what to do – Don’t presume people know what to do! Tell them exactly what to do to get what you’ve promised.
8. Use attractive images – Always use attractive imagery in your email opt-in boxes. They don’t have to be only textual. A nice image of what you’re providing them with can go a long way!

Contact us today to learn more about effective email marketing.