Three Tips to Reduce Shopping Cart Abandonment
What happens 67.89 percent of the time someone gets to your shopping cart? They leave without buying, that’s what!
More than two-thirds of your prospective sales simply pull the virtual equivalent of dropping their purchase on the checkout desk and leaving. Why do so many opt for this flight from purchase?
Reasons given for shopping cart abandonment
According to Statista, there are lots of reasons, but the top ones primarily relate to money. Here are a few to chew on:
- Surprise costs at checkout (think shipping)
- They found a lower price somewhere else
- They decided your it’s too pricy
- Your form is interminable
- They question your site security
- You ask for way too much information
Since the very last thing you want to do is create stops in your purchasing process, you better check out these three steps we’ve found to help you better streamline and optimize your shopping carts.
Consider your pricing – In study from OneUpWeb, a 59 percent majority of your customers fully expect to know the total cost of their purchase, including shipping, well before they get to your checkout cart. Therefore, it is incumbent upon you to make sure there is as little surprise or sticker shock as is feasible when they’re ready to pullout their wallet. If shipping is an issue, look into either offering free shipping, of it that’s unrealistic, a discount after a certain dollar amount.
Don’t make the process interminable – You’ve experienced this yourself. The form goes on and on, asking for all manner of information, nearly all of it unrelated to the purchase. This is a major reason people bolt from your cart. If the info isn’t directly related to the purchase, don’t include it!
Mind your language – Test the words you use on your buttons and other calls to action. Make sure they are working for you. The typical labels used, such as apply, go, proceed, buy now, continue or back, do these work for your particular product or action? Don’t be deceived into thinking that these are of little importance, as a few percentage point increase can be a quite substantial sum! Test!
All too frequently we totally neglect optimizing our shopping carts. Don’t let this happen to you!
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