Why Not Repurpose Your Content?

We know that content creation isn’t for the faint of heart. It can take a lot of time and effort to come up with content that excels. All the more reason to not let it stop there! Repurposing your content is a smart way to give your content a life after the initial posting. Closely related to content syndication, although the choice of medium can be different.

We’ve got eight favorite mediums we prefer for repurposing content, and you should understand that your initial content can originate in any of them, but is not limited by how it can spread. Here’s our top eight ways to repurpose content!

1. Articles or Blog Posts – Often the original content, it’s a no-brainer to post to your blog or site as a first option, before spreading it around, to receive the best search engine benefit.
2. Videos – Creating a simple video, even just with PowerPoint slides, can take advantage of the traffic and ranking YouTube can afford.
3. Podcasts – Uploading a podcast of your content to iTunes and the many podcast directories can mean a LOT of downloads and traffic.
4. Slideshows – Popular slide-sharing sites like Slideshare.net and Scribd.com have a ton of direct traffic and ranking love from Google.
5. PDFs – Likewise there are many PDF directories to submit a PDF of your content.
6. Infographics – One of the better ways to generate lots of views/visits is by creating an infographic and posting it to Pinterest, Instagram and Facebook.
7. Webinars or Hangouts – Using your content as the basis for a webinar or Google Hangout is an ideal way to accomplish several things at once!
8. Make it Micro! – Dividing up your content into micro-morsels for use in your social media marketing makes perfect sense, and can lead visitors to the entire content, or really anywhere you want.

Your content can help you in many ways you may not have considered before! Don’t miss the opportunity to easily increase traffic many times over by not repurposing your content!