An E-Newsletter – Your own inbox magazine!

Many people are under the impression that the e-newsletter is a tool from earlier times, when we were all connected to dial-up Internet via AOL and “surfed” the web like a herd of turtles with Netscape. Even though the e-newsletter has been in existence a long time, it is still a very important tool that you will do well to employ. This is perhaps even more true today than before. Anytime you can communicate more effectively and connect with your customers in a meaningful fashion is a useful one. An e-newsletter is an extremely good approach to use, build authority and effectively drive sales. The Direct Marketing Association informs us that every $1 spent on email marketing creates $40 in revenue. Aweber reveals that 77% of small business owners report increased revenue by using email.

Not your grandmother’s e-newsletters anymore! [Read more…]