How to seriously pump up the volume with your content marketing
If one of your goals in 2014 is to increase the content marketing in your business, there are some things you should understand. Even though it was common practice just two years ago to just create as many pages of content as possible, never mind the quality, that is not the situation these days.
Now quality reigns, and using socially sharable content, as well as on several different channels is the way to get the coveted search rankings and traffic we all seek. The question now is: how should we do that, exactly?
So how to crack the content marketing code for 2014?
Today’s content is multichannel and able to transcend whatever device the consumer is using. Since greater than 50 percent of internet access is done through a mobile platform, (and that number is rising) we no longer have an option of whether to publish for mobile platforms or not. Unless you want to take half your audience out of your equation! So it’s imperative to make sure any content we create is optimized for mobile platforms also.
Here are 3 ways to win with content marketing moving forward.
Use infographics – A stunning case study for the use of quality content via the use of infographics was done by Neil Patel, of KISSmetrics. He created 47 of these over the last two years for $600 each, a total outlay of $28,200. With this he received 2.5 million visitors, over 40,000 links and tweets and over 20,000 Facebook likes. This kind of action would have cost him more than $800,000 if he’d paid for it with the usual means.
Make lots of videos! – The huge audience that even simple videos can bring to your site is staggering. Make it your business to create a video plan immediately if not sooner, and implement it consistently. Brand your business YouTube channel, and treat it like the traffic and social channel it is.
Long form authority content – Original, quality longer content is the best way to ingratiate yourself with Google’s search algorithm. Not only that, in-depth content showcases your authority, and stands a far better chance of being shared widely, resulting in a number of benefits.
So the bottom line for content marketing in the short term is quality, visual and multichannel. You’ll find that not only will this work better, it will also be a lot more fun!
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