Why You Should Be Marketing on Pinterest

Pinterest has become a very powerful and influential social network almost since inception. What’s more, it has also become a very lucrative marketing channel for those imaginative enough to take advantage of it.

Let’s have a look at ten great reasons why you might need to consider using Pinterest in your marketing.

10 Great reasons to use Pinterest for marketing

1. A LOT of buyers! – Evidence is cropping up that almost half of people (47 percent) who shop online have been influenced from a recommendation from someone on Pinterest.
2. It’s not only a social media site – Pinterest users want to buy. Recent e-commerce statistics show that Pinterest gets a 41 percent share of buyers, leading social media behemoth Facebook, which is next at 37 percent!
3. They buy more! – Average purchase statistics indicate that the buyers from Pinterest leave with $80, and the Facebook buyers check out with only $40.
4. They stick around for a while – Users originating from Pinterest don’t simply hit the site and bounce. In fact, they spend an astonishing 4X more time on the site than do users at LinkedIn!
5. It’s wildly popular – Pinterest has grown into the 16th most popular site in the U.S, and is showing no signs of slowing.
6. Becoming a retailer’s dream – The ease with which retailers can share images of products and promotions has resulted in an amazing 90 percent of US online specialty retailers using Pinterest, up some 81 percent from 2012.
7. Pinterest are more affluent – An average income of a Pinterest user is over $100,000, while only 10 percent of users earn less than $30,000 per year.
8. They love rewards and deals – A robust 50 percent of moms said they would follow a brand on Pinterest if they were offered rewards or deals.
9. Pins can go viral – It doesn’t take much for your Pin to go viral, as around 80 percent of Pins are Repins!
10. Trusted authority – In an exceedingly short time, Pinterest has garnered the trust of women online, where 81 percent of them view Pinterest as a trustworthy site.