5 Deadly Social Media Mistakes to Avoid
Social media is a ripe land for developing connections, and also for offending and creating enemies. Knowing what you shouldn’t do in relation to social media is almost as vital as knowing what you should be doing. Here are some social media mistakes to avoid like the plague!
Jokes in poor taste – It should be obvious, but you must put on your thinking cap before you tweet, update or post. And above all, don’t try and benefit from someone else’s misfortune as a way to promote your products or services. While a celebrity death or embarrassment might appear to be easy pickings for trending traffic, you can actually end up alienating more people than you attract!
Offending your customers – Right up there with poor taste humor is the inclination to state your preferences, political, social or otherwise, that may or may not agree with those of your clients and customers. Use your head! Don’t talk about anything with the general public that might cause offense or be misunderstood, or you’ll pay big for this type of transgression.
Not making business only accounts – An account solely dedicated to your company has not only a greater chance of being found in the search engine results, it projects an altogether more professional image for your business.
Not using social media buttons on your site – These are so simple to apply, and available for all social media platforms. You’re literally throwing traffic away if you don’t make use of these simple tools to extend your reach by making them available for your homepage and all the content you create. This is very easy to do.
Not using the links from your social sites – Facebook, Twitter, YouTube, LinkedIn, and Google all will let you link back to your website from your profile page, as well as from posts. This is an fantastic way to obtain some easy, authoritative links that will help others find you as well.
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