What’s a business owner to do?
Recently there was a news item from the Orlando, Florida area regarding Yellow Pages. What makes an ubiquitous book like the Yellow Pages a news story? Exactly that! They are everywhere! Evidently, at least in the Orlando area, something is going to be done about it.
It doesn’t matter if you are a small business owner or a consumer, you have the same problem. Which book do I use? The consumer is only going to keep so many Yellow Page books and a business can only afford to advertise in a few. Of course both parties are looking for the same thing — Results! Either you want to find what you are looking for in the Yellow Pages you decide to keep – or – you want sales from the book you decided to advertise in.