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Repurpose Content

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Why Not Repurpose Your Content?

We know that content creation isn’t for the faint of heart. It can take a lot of time and effort to come up with content that excels. All the more reason to not let it stop there! Repurposing your content is a smart way to give your content a life after the initial posting. Closely related to content syndication, although the choice of medium can be different.

We’ve got eight favorite mediums we prefer for repurposing content, and you should understand that your initial content can originate in any of them, but is not [Read more…]

LinkedIn Showcase Pages

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How LinkedIn Showcase Pages Can Work in Your Small Business

A new entry in the social media marketing field is the recent arrival of LinkedIn Showcase Pages. Before we dismiss this as yet another channel we should be spending time on, let’s have a closer peek at what might turn out to be a beneficial addition to your marketing mix.

What are LinkedIn Showcase Pages?

LinkedIn Showcase Pages are a welcome new tool in your LinkedIn Arsenal. Rather than changing your LinkedIn Company page, which should remain your main hub on LinkedIn, the Showcase Pages work as specifically targeted pages catering to a selected segment of your LinkedIn audience.

[Read more…]

Marketing on Pinterest

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Why You Should Be Marketing on Pinterest

Marketing on Pinterest Pinterest has become a very powerful and influential social network almost since inception. What’s more, it has also become a very lucrative marketing channel for those imaginative enough to take advantage of it.

Let’s have a look at ten great reasons why you might need to consider using Pinterest in your marketing.

10 Great reasons to use Pinterest for marketing

  1. [Read more…]

Mobile Ads for Small Business

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Why Mobile Ads May Be Worth Considering for Your Small Business

Mobile is the new frontier in advertising, with a monstrous 27.8 billion more search queries than desktop searches by 2015. Pew Research tells us that that 74% of smartphone Mobile Ads for Small Businessowners use their phone to receive real-time location-based information, such as directions, which is acted upon typically within an hour.

These facts, along with the prediction of double digit growth in mobile advertising during the next five years are sending a transparent and unmistakable message to business owners: mobile is where the people are!

[Read more…]

Local Business SEO Strategies

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Local SEO Strategies for 2014

Local SEO StrategiesMaking local SEO work for you in 2014 is starting to become less and less of a mystery. We’ve come across a variety of best practices that if used sensibly, will return great results quickly! Let’s take a peek at what’s working for ranking your local pages.

How to do local SEO for 2014

  • Optimized Google+ Local page – It is a must-do. Not only will it help you rank highly for this specific location, your pages are going to be indexed nearly immediately, and Google features these search listings, especially on mobile.
  • Make certain that citations, NAP and your site serve the same data – Your NAP (name, address, phone number) citations might be the most important ranking factor outside your Google+ page. One simple way to make this work for you is to ensure all your details are consistent wherever it is found.
  • [Read more…]

Link Building

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Link Building Evolved – Best Practices for 2014

While plenty of people in the post-Penguin Google reality would have you assume that link building as a form of helping you rank better in the search engines is dead, we would beg to differ.

While some of the old ways to acquire backlinks to your pages have undoubtedly become toxic, backlinks still mean much, as confirmed by the Google link spam monarch himself, Matt Cutts: “Links are still the best way that we’ve found to discover (how relevant or important somebody is) and maybe, over time, social or authorship or other types of markup will give us a lot more information about that.”

Since it’s now crystal clear that the Wild West days of link building are gone, they do still matter, and we’ve come up with some of the best practices for link building in 2014.

Internal linking on your site – Internal linking means the links you have on your own pages that (hopefully) lead to more relevant content on [Read more…]

Over Optimized Pages

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Tips to Avoid Over Optimized Pages in WordPress

Many of you are aware that Google a while back instituted what they termed an over-optimization penalty, which essentially went after webmasters who had been trying to lift their pages in the search results by virtue of manipulating the keyword density of the page, whether or not it had any value for the reader.

This played out with folks being told to build their pages having a keyword density of between 2.5 and 5 percent for their primary keyword. The problem was, at least for many of us using WordPress and similar blogging platforms as our content management system, we now know that:

WordPress isn’t quite as “SEO ready” as we first thought!

It turns out that WordPress just loves to stuff your blog template with your primary keyword. Just by using some of the default and popular widgets [Read more…]

Email Follow Up with Customers

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How to create a follow-up email series for those who opt-in

Once you’ve managed to get the signup, your struggle is only partially won. Even though they’ve now given you permission to email them begs the question, what do I do now?! You create an email follow up series, that’s what! Of course, there’s something of an art to this also.

What you don’t want to do is set one up with the intent of sending an email every couple of days filled with offers and sales pitches. This is a sure way to see your list shrink before your eyes, causing you to be in constant replenishment mode. Instead do your best to offer value and excitement via your emails, and not merely pitch fests. Let’s examine how you can make this happen.

Choose your goals – Knowing the exact result you wish to have is vital to your success in email. Whether you’re seeking to generate sales, create [Read more…]

Small Business Innovation

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How to inject a massive dose of innovation into your company

While at first glance it would make sense that the smaller, more agile entrepreneurial companies among us would be by far the most innovative. You would think this would be true. And you also would be wrong. It’s not for a lack of trying or desire. It’s simply that smaller businesses do not have the R & D budgets, the staff, and the vision that larger companies can commission. Needless to say, the challenge for small business innovation is to break past the glass ceiling keeping it from innovating, and actually get into the game! Less than half of small businesses were brought into being as the result of a “new idea”, according to a study by Erik Hurst and Benjamin Wild Pugsley of the University of Chicago. They state that most new business is another “Me-too” venture, offering the already crowded marketplace another grocery, plumber or florist. Little innovation required, and consequently little growth.

So how does a small business get from the morass of just another business to one that is offering new and exciting products and services people are clamoring to try?

4 Strategies to create a culture of innovation in your business!

Buzzword Watch “SoLoMo”

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How Can Your Business Benefit from SoLoMo?

If you haven’t yet adopted the concept of SoLoMo, (social, local, mobile) it’s high time to get connected and realize exactly how and why this is a most important direction for your small business to embrace.

So what is SoLoMo and why do you want it?

The unification of these three was practically unavoidable. As location based services are becoming more and more advanced, tracking our every move, it wasn’t such a huge step to having businesses be able to connect and touch someone, (like you!) with location based notifications and offers. Pew Internet & American Life Project recently found out that around 74 percent of smartphone users use their mobile devices to acquire local information, and approximately 18 percent are using them to check in on local businesses with geo-location services like Foursquare, Yelp and others. As more mobile users are seeking local products and services, either you and your company will find a way to serve these people, who are out, phone in hand and wallet virtually open, or you’ll notice that your competition will!

3 Ways to your business can employ SoLoMo

  • Utilize social media – Using your social media accounts, such as Facebook, Twitter and others to engage and inform your target audience is [Read more…]

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