(405) 896-8656What You May Not Know About Social Media
There is a lot to know about social media. In addition to the reality that it’s changing completely every few seconds, no one is swift enough to keep up on best practices for all of the various platforms. Understanding that, let’s have a look at a few of the many things we DON’T know about social media.
It’s a mindblowing opportunity – The possibilities of reaching vast untapped audiences that you would never have had a shot at in a million years, and all for free or a very small outlay, should get any marketer with even a thread pulse excited. This has got even giant brands leaping into social media with passion.
Valuable, visual content wins the day – As it has mushroomed in terms of opportunity, it has also become so large that content that screams “mediocre” will be consigned to the virtual dust bin. Moreover, if your content either is or includes a visual element, like images or videos, so much the better! Everyone is far more likely to watch than read these days. [Read more…]
In a day when most visitors leave your website within 10-12 seconds, it’s vital for us to make sure that we’re not doing anything that would encourage that sort of bad behavior. Many times it could be things beyond our control. Other times, there are definite no-no’s that spring up that cause your hard-earned visitors to flee.
Many a small business could be under the impression that they have neither the time nor the budget to spend much more than a cursory glance at social media. That would be a mistake. Although it can definitely be overwhelming trying to get a working plan going with social media, it should be a part of every marketing mix moving forward. Not only does Google count social signals as part of their ranking algorithm now, direct traffic and ad opportunities make social one of the more vibrant channels to work with in your marketing. 
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