What can your small business do with social media?
Many a small business could be under the impression that they have neither the time nor the budget to spend much more than a cursory glance at social media. That would be a mistake. Although it can definitely be overwhelming trying to get a working plan going with social media, it should be a part of every marketing mix moving forward. Not only does Google count social signals as part of their ranking algorithm now, direct traffic and ad opportunities make social one of the more vibrant channels to work with in your marketing. [Read more…]