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How to Comply with Google Panda and Penguin Updates
Doing effective SEO has evolved into a more “natural” and “social” process. Algorithm updates, particularly Google’s Penguin and Panda, are continuously changing the course of conducting search engine optimization. Penguin targets bad links while Panda goes after poor content. Google, through their algorithm updates, has reiterated that website owners and search engine optimization practitioners must create a better experience for users. And that trying to manipulate rankings through keyword over optimization, link schemes, and black hat methodologies will only harm your website — and your business. [Read more…]
The stated aim of this update is to more closely tie local results with what the standard web ranking signals are. This is presumably done to make rankings more consistent, and increase the quality of the results. While it’s unclear if it will succeed in those aims, there are a few ramifications that are clear, and the effects they are having is very real for some local businesses.
We all know that Facebook has a tremendous reach, and that it has enormous potential for your business. What you may not know is how you can effectively use Facebook in your business.
Perhaps like many other small business people you have been either confused or on the fence about the comparable value of using Twitter in your marketing efforts. This is understandable, given that at first glance it looks to be nothing more than a great way to kill some time, with very little return on investment of your time and money. The reality always lies a lttle bit further below the surface though, and in fact Twitter does offer value for small business, if you’re able to develop and consistently execute your marketing strategy. Let’s take a peek at what’s crucial in that strategy, and how it can be worthwhile for your small business.
Have you thought about using 
Color plays a big part in the minds of people, and have particular application as it pertains to evoking certain emotional responses we want to see happen, say for instance on our sales pages!
Everyone is aware that having a mobile marketing strategy is no longer optional, but somehow the word is slower being implemented among local businesses.
As Instagram becomes more and more popular, it is only natural that smart marketers will devise ways to use it for their uses. While we’re not sure how long this may last, as Instagram is owned by Facebook and change is inevitable, for the moment it is killing it’s social parent when it comes to engagement.