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Local SEO Mistakes

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How to avoid these 7 local SEO blunders

As a local business owner you have a ton of things on your to do list every day. It’s easy to overlook or not be aware of some of the things you need to do with your online presence to stay up with all the changes going on with Google and the other marketing channels.

So in the spirit of doing all we can to avoid having our local search rankings tank, we’ve put together 7 easy to make local SEO mistakes to stay away from. Here’s hoping you do. [Read more…]

Optimize Mobile Websites

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How to Optimize Mobile Websites

Today’s world is more mobile than ever, and while it’s true that 67 percent of mobile users who land on a mobile optimized site are more likely to convert, it’s also true that nearly as many — 61 percent — of those who land on a site not optimized for mobile will hop to your competitor’s site pronto!

Since that leaves us very little choice on the matter, it’s incumbent for us to make our sites as optimized for mobile as is feasible. While there are actually many pieces to this puzzle, we’ve uncovered 7 things you can do to help your site be more optimized for mobile browsing.

7 Ways to be sure your site is optimized for mobile

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Reduce Shopping Cart Problems

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Three Tips to Reduce Shopping Cart Abandonment

What happens 67.89 percent of the time someone gets to your shopping cart? They leave without buying, that’s what!

More than two-thirds of your prospective sales simply pull the virtual equivalent of dropping their purchase on the checkout desk and leaving. Why do so many opt for this flight from purchase?

Reasons given for shopping cart abandonment

[Read more…]

Google+ Local Immediate Success

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Using Your Google+ Page to Pump Up Your SEO

Since Google+ is now recognized as the Avis of the social media sites second to Facebook, with over 540 million registered monthly users, and the +1 button getting pressed over 5 billion times a day, perhaps it’s time to see how much this goliath can do for your small business.

With the possibility for better search rankings, as well as targeted direct traffic coming from your efforts it can really pay off to optimize your Google+ property. Let’s look into some ways to do just that.

How to take advantage of your Google+ Page

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Content Marketing

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How to seriously pump up the volume with your content marketing

If one of your goals in 2014 is to increase the content marketing in your business, there are some things you should understand. Even though it was common practice just two years ago to just create as many pages of content as possible, never mind the quality, that is not the situation these days.

Now quality reigns, and using socially sharable content, as well as on several different channels is the way to get the coveted search rankings and traffic we all seek. The question now is: how should we do that, exactly?

So how to crack the content marketing code for 2014?

[Read more…]

Repurpose Content

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Why Not Repurpose Your Content?

We know that content creation isn’t for the faint of heart. It can take a lot of time and effort to come up with content that excels. All the more reason to not let it stop there! Repurposing your content is a smart way to give your content a life after the initial posting. Closely related to content syndication, although the choice of medium can be different.

We’ve got eight favorite mediums we prefer for repurposing content, and you should understand that your initial content can originate in any of them, but is not [Read more…]

Local Business SEO Strategies

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Local SEO Strategies for 2014

Local SEO StrategiesMaking local SEO work for you in 2014 is starting to become less and less of a mystery. We’ve come across a variety of best practices that if used sensibly, will return great results quickly! Let’s take a peek at what’s working for ranking your local pages.

How to do local SEO for 2014

  • Optimized Google+ Local page – It is a must-do. Not only will it help you rank highly for this specific location, your pages are going to be indexed nearly immediately, and Google features these search listings, especially on mobile.
  • Make certain that citations, NAP and your site serve the same data – Your NAP (name, address, phone number) citations might be the most important ranking factor outside your Google+ page. One simple way to make this work for you is to ensure all your details are consistent wherever it is found.
  • [Read more…]

Link Building

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Link Building Evolved – Best Practices for 2014

While plenty of people in the post-Penguin Google reality would have you assume that link building as a form of helping you rank better in the search engines is dead, we would beg to differ.

While some of the old ways to acquire backlinks to your pages have undoubtedly become toxic, backlinks still mean much, as confirmed by the Google link spam monarch himself, Matt Cutts: “Links are still the best way that we’ve found to discover (how relevant or important somebody is) and maybe, over time, social or authorship or other types of markup will give us a lot more information about that.”

Since it’s now crystal clear that the Wild West days of link building are gone, they do still matter, and we’ve come up with some of the best practices for link building in 2014.

Internal linking on your site – Internal linking means the links you have on your own pages that (hopefully) lead to more relevant content on [Read more…]

Over Optimized Pages

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Tips to Avoid Over Optimized Pages in WordPress

Many of you are aware that Google a while back instituted what they termed an over-optimization penalty, which essentially went after webmasters who had been trying to lift their pages in the search results by virtue of manipulating the keyword density of the page, whether or not it had any value for the reader.

This played out with folks being told to build their pages having a keyword density of between 2.5 and 5 percent for their primary keyword. The problem was, at least for many of us using WordPress and similar blogging platforms as our content management system, we now know that:

WordPress isn’t quite as “SEO ready” as we first thought!

It turns out that WordPress just loves to stuff your blog template with your primary keyword. Just by using some of the default and popular widgets [Read more…]

Does SEO Work

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Signs that your SEO is working

It’s easy to feel left out in the dark when it comes to understanding how effective your SEO campaign is. Even though many believe SEO is akin to voodoo, there are several tips and tools you can utilize to see exactly how well you (or they!) are doing.

3 Tips for checking the progress of your SEO

Getting search engine visitors? — The entire point of SEO is to improve the chances of your site getting a larger share of visitors from organic search.

Are your pages ranking? — If you can’ find your pages on the first few pages of Google for the keywords you’re going after, there is work to do.

Does your site convert? — While oodles of visitors is good, they’re nothing but a drain on bandwidth if they aren’t providing the desired result, whatever that happens to be.

3 Awesome Tools you can use!

[Read more…]

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Oklahoma City, OK 73162
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